Anyway, because he saw the ad unit car advertised in the newspaper, he knew exactly what he wanted. I’m saying that meaning that he came in being aware of this particular ad unit car, as opposed to someone who just walked in off the street and knew nothing about these type of deals…because if you just walk in off the street without being aware that ad unit cars exist, then there is no way in the world that the salespeople will show you their ad unit cars. Anyway, this guy saved tons of money over other identical cars on the lot…but only because they weren’t set out as ad unit cars.

The point is that when you go in to buy a new car, the sales people will NOT try to sell you one of these unless you came in specifically looking for one because you saw the ad unit car advertised in the newspaper.

In my case, my new truck came without all the frills and this is exactly what I wanted because all those “frills” are where the car dealers make some of their highest profits from.

I saved about $2000 (!) when I bought my truck accessorys from aftermarket sources instead of having them supplied by the car dealer.

When I bought my last new truck, I bought it as an ad unit car. The ad said “2 available at this price” and mine was the last one available when I got there.

If I had just walked off the street without knowing about the ad unit car shown in the newspaper and told them what I wanted then I would have been directed to other identical Ford F-150 trucks that would have cost me about $5000.00 more.

I knew what I wanted because I looked at all the ads in the paper that morning and called all the car dealers that were selling ad units cars.

As far as how to buy new cars like an expert, I already did my homework as shown in the how to buy new cars section of this website.

Because of my research, I arrived at the dealer well prepared to buy an ad unit car and save lots of money and not allow myself to be intimidated by a sales person…and it was actually an enjoyable experience for me!

Another way to prepare yourself to buy a new ad unit car is to get pre-approved for your car loan. You can get your car loan through the dealership but then you will be faced with some schmuck in the finance department that will try and torture you into getting a car loan through them.

I’m not exaggerating when I say the pressure in the finance department can be EXTREMELY INTENSE!

Read the final chapter on How To Buy Ad Unit Cars  >>