I lucked out when the dealer had an ad unit truck that was just like what I needed. It was a Ford F150 with the extra cab, short bed, vinyl seats, AC, automatic transmission, front bench seat and no carpet.

This was exactly the truck I wanted! See, in my case, I have kids and I didn’t want cloth seats and carpet. That way, if something gets spilled, then its no big deal and I’m not always having to be the “neat police” and stressing out over my truck getting thrashed.

I didn’t want their so called “high end stereo” either. I knew the factory stereo’s, even the “premium” ones, sound funky and I already had plans for putting a high end sound system in my new truck after I bought it.

Whats the down side to this? The downside to buying an ad unit car or truck is that if its a super high demand vehicle or a high end model then you probably won’t ever see it advertised as an ad unit car.

As I said before, ad unit cars and ad unit trucks are loss leaders and are a way to draw people into the car dealership and to get them to buy a more expensive car.

Typically an ad unit car doesn’t come from the factory with all the bells and whistles that most cars do, but to me thats a good thing because that means I’m not paying the huge mark-up on all that stuff. Instead, buy your accessories and all aftermarket stuff from third party suppliers.

Once again, make no mistake, this isn’t some public service that new car dealers are offering. They are in business to make a profit and are hoping they can get you to buy a more expensive vehicle, which means greater profits for them.

I’m told that the sales people only make about $100.00 commission on the sale of an ad unit car but I’m not sure that is true. So instead of buying the expensive version, you can save a fortune when you buy ad unit cars or an ad unit trucks.