Here is how you can buy new Ad Unit cars and save thousands of dollars like I did. This technique really works and can easily save you as much as $5000.00 on the cost of a new car. Few are aware of what an Ad Unit car is and how deep your savings for this method of buying a new car can be.

So what the heck is an Ad Unit car?!

When you’re ready to buy a new car, all you have to do is get out the classifieds from your local newspaper. Go to the section that has new cars for sale. You might also check the sports section because new car dealers always have display ads there too. Display ads for ad unit cars usually appear later in the week starting on Thursday and definitely over the weekends.

Alright, now look for the display ads from local new car dealers that show a photo of a new car or truck.

You want to look for the ads that show a really low out the door sticker price.

The ad will say something like this…

“Regular selling price: $24,999…..now only $19,999″ or something similar. Then at the bottom of the ad it will say in small print: “1 available” or sometimes it might say “2 available” or even “3 available at this price”.

The point is that these ads are there to sell an ad unit car, but they are loss leaders for the car dealers. A loss leader is something that is advertised at a really low price just to get you into the door so you will hopefully buy something else. Thats right! They are hoping you won’t like the ad unit car and they will be able to upgrade you to a much more expensive car, but you don’t have too.

You’ve seen these ads and maybe thought an ad unit car wasn’t for real. They are for real and if they say “Only two available at this price,” then that is the truth.

In the old days, car dealers would advertise these things but wouldn’t really have any available when you got there. It was known as “bait and switch” and is now totally illegal.

The dealers are hoping you’ll look at that ad unit car and decide that you don’t like the color, or the seats, or the engine, or you want more ‘stuff’ on your car.

Then if you don’t want the ad unit car shown, they will immediately direct you to some other vehicle with all the things you do want that will be selling for a “normal” retail price that is almost always many thousands of dollars more than the ad unit car.

I was talking to someone who bought an ad unit car for his son. This ad unit car was for a really basic Nissan Sentra and the sales person kept trying to sell him something else with all the bells and whistles that he didn’t want.

He told me that the sales person kept asking things like: “Are you sure you don’t want one with air conditioning?” He said: “No thanks”. “Well then how about a nice stereo or the performance package?” And on it went…

Read Part 2 for  How To Buy Ad Unit Cars  >>